Purchase Intent Intelligence
68+connected ecommerce stores
1,240intent visitors qualified
22–64%typical warm-audience lift range
4.9/5operator feedback rating
Turn real buying signals into cleaner VIP audiences for Meta, Google and every ad platform.
EntryLap reads visitor quality, funnel movement, product engagement, payment capability, source trust and device context to identify people who are more likely to buy — before they disappear from your store.
Human intent scoring
Payment-ready signals
Meta & Google audience sync
Human
Product
Add cart
Payment
Return
VIP Sync
What this module does
Purchase Intelligence separates casual traffic from visitors worth retargeting.
Human prospects
Filter out weak or risky sessions so intent audiences start with real visitor quality, not noisy traffic.
Warm visitor scoring
Detect meaningful journeys: scroll depth, repeated product actions, checkout movement, contact signals and session depth.
Payment capability
Read Apple Pay, Google Pay, card, PayPal, local wallet or BNPL availability as purchase-readiness context.
Audience sync queue
Load qualified visitors into Meta, Google and future platform workflows with clear pending, success and failed states.
Audience sync workflow
Send better intent signals to Meta, Google and ad platforms.
Purchase Intelligence is designed to create cleaner audiences from people who look closer to a buying decision. These audiences can be used for retargeting, lookalike seed quality, campaign exclusions, creative testing and platform learning signals.
Build VIP retargeting audiences from high-intent visitors
Use warm audiences for offer reminders, cart recovery and product follow-up
Keep ad learning focused on humans with purchase-like behavior
Separate paid intent, direct intent, organic intent and converter-safe rules
Store eventsViews · ATC · Checkout · Payment
EntryLap scoreHuman · Intent · Payment · Source
Meta
Google
TikTok
Other ads
Impact model
How intent audiences can lift conversion, ROAS and revenue quality.
Conversion focus
1.0xAll visitors
1.6xWarm visitors
2.7xVIP intent
Why it can improve: From all visitors to qualified intent - audiences are created from stronger behavior, cleaner traffic quality and better payment context instead of raw page views.
Ad cost efficiency
Fewer impressions are spent on visitors with no meaningful movement toward purchase.
Goal: reduce low-intent retargeting spendROAS clarity
Compare broad retargeting with high-intent audiences to see which group produces more revenue per advertising dollar.
Goal: direct budget toward stronger purchase intentPlatform learning
Meta and Google receive cleaner signals from real shoppers, not every visitor with a page view.
Cleaner signal → stronger optimization Metrics explained
Every Purchase Intelligence number should tell your team what to do next.
MetricWhat EntryLap readsHow to use it
Intent scoreHuman quality, event depth, funnel progress, source trust, device tier, payment readiness and product engagement.Rank visitors and build VIP audiences from the strongest signals first.
Warm visitorsVisitors who are not buyers yet but show useful shopping behavior.Retarget with product reminders, offer tests, abandoned checkout messages or email/SMS follow-up.
Paid intentHigh-intent visitors connected to ad sources or campaign tags.Understand whether paid traffic is creating useful buyer signals, not only clicks.
Organic / direct intentVisitors from SEO, direct or referral sources with purchase-like behavior.Create separate remarketing groups without mixing them with paid acquisition traffic.
Payment signalAvailability or behavior around Apple Pay, Google Pay, card, PayPal, local wallet or BNPL.Improve checkout messaging and prioritize visitors with higher payment readiness.
Sync statusPending, success or failed state when qualified visitors are sent into audience workflows.Verify that insight became action and that platform delivery is healthy.
Audience queue view
Explain exactly why a visitor qualifies.
Instead of a raw visitor table, the page shows the reason behind each audience decision.
Human session, product engaged, checkout movement, Apple Pay signal, low bot risk.
Meta sync: successGoogle sync: success
Multiple events, cart action, Google Pay available, needs more purchase depth.
Retargeting: readyLookalike seed: wait
Human score is acceptable but intent depth is not strong enough for VIP sync.
Audience: holdNext action: observe
Store owner feedback
“The intent page made it easier to retarget people who actually showed buying signals instead of sending ads to every page visitor.”
DTC store operator · 4.9/5 Media buyer feedback
“We can separate warm traffic from VIP traffic and explain why audience quality changed before scaling budget.”
Performance team · 4.7/5 Agency feedback
“The sync queue and intent reasons help clients understand how visitors become audience signals for Meta and Google.”
Agency workflow · 4.9/5